Nothing sells more Domino's Oven-Baked Sandwiches than an Oven-Baked Cease And Desist letter.
Subway objected to our commercials that rightly claimed Domino's Oven-Baked Sandwiches are preferred 2 to 1 over Subway. So we re-aired the commercial with a fiery response.
And just for kicks, we let customers 'bake' the letter while they were ordering online.
